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Asagao (japanese ipomea) - 朝 顔

This flower grows in July and announces summer.
The flowers open in the morning, earning it the name "morning face".
It has been cultivated for a very long time as a decorative plant and there are very many varieties. 
Primary schools have children cultivate this flower in order to teach them to observe plants.
The Asagao is an ephemeral flower, it opens in the morning and fades in the evening, but the flowers are renewed every day.
We find the motif of this flower on all traditional summer accessories such as yukata, crockery, fans, cotton towels.